Art Director ········· JD Henning
Art Director ········· Courtney Davis
Copywriter ······ Georgia Luquini

SneakerSwap

Sketchers, a popular childhood shoe, has fallen off with adult consumers.

The love of play has remained with the Sketchers brand identity through the years. Which is the reason we decided to focus on a market where there is no “festival shoe.” 

With this concept, we’ll demonstrate that people should swap their shoes for utility-focused Skechers in moments they want to live their life to the fullest. 

Inspired by the signature light-up aspect of Sketchers. A bluetooth chip in the shoe’s sole offers a live glow react to nearby music.

Break out these neon shoes for your next rave.